Pure Fishing

Abu Garcia Droppen 8.0gr LF Tiger Spinners are ideal for using in canals, rivers and small ponds for all predatory fish species 

Available in three sizes, there's a Pulse Realistic Perch for each situation! Whether you are dropshotting in the city or casting for pike on a lak...

The Zilla Flanker is a shallow running wobbler that has a steady flanking action on a steady retrieve. Fished fast or slow, this flanker will run p...

The Zilla Flanker is a shallow running wobbler that has a steady flanking action on a steady retrieve. Fished fast or slow, this flanker will run p...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

Berkley Zilla Swimmer is a Slow Sinking hard bodied jointed lure that looks extremely realistic when in use. They come fitted with 2 x ultra sharp ...